Pre-launch: Built anticipation with a teaser eSig banner and email header using a darker, more mysterious ripple treatment to hint at the upcoming innovation.
Launch: Delivered an animated social post, launch email header, landing page hero banner, datasheet, and webinar social post featuring the Hypulse instrument—marking the official market debut.
Post-launch: Extended the campaign into long-form technical content including a white paper, three application notes, blog posts, and an app notes email header—maintaining the ripple visual system for consistency across the content journey.
Engineered the concentric ripple animation by deconstructing the Illustrator file into layers and animating in After Effects, visually echoing the product's core concept of probing beneath the surface. Delivered all print assets in both web and print versions to maximize reach and adaptability.
