Best Practices for SEM Failure Analysis
Designed for Thermo Fisher's Accelerating Microscopy channel (26K+ followers), this LinkedIn graphic promoted Best Practices for SEM Failure Analysis. Curated authentic scientific SEM application imagery and paired it with a clean brand lockup to make a highly technical topic visually compelling on a social feed — balancing scientific credibility with scroll-stopping appeal.
Making Microscopy Scroll-Worthy
Designed for Thermo Fisher's Accelerating Microscopy channel (26K+ followers), this LinkedIn graphic promoted Quality Control with Scanning Electron Microscopes. Curated authentic SEM application imagery that carried through from the social post to the landing page hero, creating a cohesive cross-channel experience — proof that the right image selection can do as much work as the design itself.