Join the materials science conversation

"Join the Conversation" is about getting people talking through webinars, delivering real discussion, expert insight, and practical takeaways, from emerging research to real-world application. Working on the "Join the Conversation" campaign key visual was a truly rewarding experience and a fun creative piece. I enjoyed figuring out new design techniques throughout the process. The project did come with its share of challenges, including a mid-process change to the campaign name and the need to incorporate several material science elements into the finished artwork, but these pushed the creative work in interesting directions. The project also highlighted outstanding collaboration and seamless communication between the content team and the business units.