Also see: Iliad ebook — extended this campaign into long-form content.
Unveiling Iliad: See Beyond the Atomic Horizon
Adapted campaign imagery across three formats to support the launch of the Iliad Scanning Transmission Electron Microscope. Deliverables included a LinkedIn social post published on the VP/General Manager of Materials Science's page, a product landing page hero banner on thermofisher.com, and an email signature banner — all maintaining the dramatic, space-inspired aesthetic for a cohesive launch presence across social, web, and email channels.