Designed a full website refresh for Hood River Electric Co-op, balancing accessibility and usability requirements with the co-op's colorful, community-driven brand identity.
Technical goals: Ensured the site was ADA-compliant, easy to navigate, and fully mobile-responsive — while streamlining self-service features to reduce incoming phone calls and emails.
Creative direction: Stayed true to their existing branding guidelines while giving the site a modern, updated feel. Used custom illustration and imagery to capture the natural beauty of the Hood River area and the community's friendly, welcoming spirit.
Result: The client loved the final layout — especially the custom illustration — and the redesigned site made it easier for members to self-serve online.
You can check out their site here: Hood River Cooperative
